Artificial Intelligence at YOGISTAR

In recent years, artificial intelligence has become a tool we use every day—just like digital cameras or photo editing on a computer did before. We believe that when we use it, you should know about it. That’s why we created this page.

In just a few minutes, she’ll explain where we use AI, where we deliberately don’t, and how you can tell which images have been edited with AI.

What You Can Count On

First things first—these are our strict guidelines:

• A product image always shows the product you’ll receive. Color, material, shape, dimensions, pattern: What you see is what you’ll get. We do not use AI to make a product look more attractive, different, or higher quality than it actually is.
• Every product is actually available. We don’t invent anything on the computer that we don’t also have in stock.
• Every image we’ve published since August 2, 2026, in which AI has altered the content, is labeled as such. Older images from our archive do not yet carry this label. However, the same applies to them as to all our images: They show the product exactly as you’ll receive it.
• People write about our products. Material specifications, care instructions, dimensions, and advisory texts are reviewed and approved by our team—even when AI has assisted with the wording.

Where We Use AI

For some of our images

Some of our images are created with the help of AI—for example, when we show a piece of clothing photographed in real life in a real-world setting, or when we want to show you a color variation that’s available but for which no studio photo exists.

The honest reason behind this: A photo shoot with a model, location, and studio is costly. We still do this for our bestsellers. But we have several thousand items, many of them available in numerous colors and sizes. In the past, this simply meant that for most of them, there was only one product shot against a white background. Today, we can show you what significantly more products look like in use. The fact that this also helps keep our production costs down allows us to avoid having to raise our prices every time costs go up.

Using the AI assistant in our shop

Our shopping assistant answers questions about products, shipping, and orders—around the clock, even when our team isn’t available by phone. A message stating that you’re speaking with an AI is always displayed in the chat window. If you’d rather speak with a person: We’re available Monday through Friday from 8 a.m. to 1 p.m. at +49 (0)8370 929490, and via email at service@yogistar.com at any time.

When it comes to text—use it as a tool, not as an author

AI helps us with drafting, translating, and structuring. The technical expertise comes from people who have been working with yoga equipment for over two decades. We review every piece of text before it goes online.

Where we deliberately avoid

• For statements about materials and technical specifications. Slip resistance, absence of harmful substances, certifications, dimensions—these are facts from test reports and production, not from a language model.
• For customer reviews. Customers write them. Period.
• Personalized support. When you call or email us, a real person will answer.

How to Spot AI-Edited Images

Images where AI has altered the content bear this label in the lower right corner:

This is the official logo of the European Commission. It means: This image is based on a real photograph; parts of it have been edited using AI.

Images that have undergone only standard photographic editing—such as cropping, color correction, sharpening, and resizing—do not carry a label. Photographers have been doing this for decades; nothing has changed in that regard.

Why we believe this is the right approach

New technologies often have a hard time gaining traction in this country, and for good reason: It’s worth taking a close look before adopting something. That’s exactly what we’ve done.

Our philosophy is simple: A tool is only as good as what you do with it. AI helps us show you more and respond faster. For us, it doesn’t replace what really matters—the products themselves, the people who select and test them, and the advice we provide when you need it.

And because trust thrives on openness: If you have any questions or think we should do something differently, please write to us at service@yogistar.com. We read every email.